If you have a small business, then you know that marketing is an integral part of growing your business. This website will help to teach you the various pieces of the internet marketing puzzle. The purpose of this website is to help you learn, step-by-step, all of the strategies that the most successful businesses on the internet use today.
It all starts with a Killer Website. Your website is the hub of your online marketing. Sometimes having one website is not enough though, so I have a few…
www.B2b-im.com -My main website
www.NotAboutU.com – Books
www.SocialNetworkConsulting.com – Training classes
www.BrianBasilico.com – Speaking
Then I have a dozen landing pages and specialty sites…
www.BrianLoves.com – Products and services I use
www.BusinessSuccess.Info – Landing page example
What Is Your Website's Purpose? Most websites tend to be online brochures. What do you really want from your website? Most people will say they want it to increase sales, however, that is just the tip of the iceberg. Some websites actually help to sell products or services, while others may add names to email lists or may be used for training, marketing or branding sites (blogging, podcasting, content delivery and membership websites).
Finally…It's About Traffic. Getting people to know your site exists and to use it on a regular basis is a whole other challenge. There are many tools available for you to use: email, auto responders, social media, podcasts, ebooks, joint ventures, affiliates and more. You can also use live events like speaking, conferences, networking and masterminds, amongst others.