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Kellan Fluckiger is a 30 year veteran executive and leader. He has occupied C-level positions in the United States and Canada.
His main focus for the last eight years is helping entrepreneurs and other high performers achieve results which they previously considered impossible.
Kellan does this by helping them change how they show up in their own life and in their business…
He has clients around the world who regularly achieve extraordinary results in business growth and personal development.
[button link=”mailto:CoachKellanFluckiger@gmail.com”]Contact Kellan[/button]
Podcast Transcription
Brian Basilico: Hey, everybody. I'm really excited and pumped to have our guest, Kellan Fluckiger and he is a business, just genius. I met him at a conference – the Impact Conference in Philadelphia and had a chance to be in a mastermind with him and man, the guy is a ball of fire and has some really great ideas to share with you guys today.
So how are you doing, Kellan?
Kellan Fluckiger: I'm just doing great. Really appreciate the chance to visit with your listeners, Brian.
Brian: Thanks, man and you're talking to us from Canada today from your own home studio. So you've got this video and audio studio in your basement and you've done a lot of things over the course of your lifetime as far as businesses go. Can you give us a little bit of your back story?
Kellan: Well, I've been an entrepreneur for decades. I've own a recording studio, I paint and I also own a martial arts studio. So those are my entrepreneurial ventures. I have had a 30-year executive career in commodities with electricity and electricity markets – things like testifying before congress, having a contract with the queen of England, I've been a C-level exec in both the US and Canada, so I've been all over the place and spoke on stage in a lot of venues in Europe and the US in that regard. I got done with that after 30 years in 2008 and decided, “What else do I want to do? What do I really do good at?” This way of describing it is I help people do things they don't believe they can do and just sort of an outgrowth of the kind of work that I did as an executive and consultant where I was called in often to do kind of impossible things. So I just extended that and I do business and transformational coaching to help people achieve results they only dream about.
Brian: So tell me about the kind of clients that you work with. Are we dealing with CEOs? Are we dealing with small business owners? What kind of people do you work with?
Kellan: I've actually dealt with both. So I've dealt with CEOs of small to mid-sized companies, I haven't gone after big corporate stuff like I did in my executive career just because I haven't. My real heart and soul, it is really tied up in helping individuals one at a time do cool stuff, achieve that thing they didn't think they could do – whether it's growing a business, or fixing some personal things in their life – whatever it is that felt impossible to them. I don't really see that in a big group setting as powerfully personally. So I like to work with individuals who own businesses, or who are trying to own businesses, trying to get them growing and help them make not only the business moves, but the personal transformational changes that are required, because we can't create greater success than what we have today by being the same person. So if we want to have bigger success, we have to actually be somebody else.
Brian: Good point.
Kellan, what are some of the things that you see that really holds back people from achieving that kind of level of success. What kind of roadblocks are people putting in their own way?
» Expand To View More - Click Here Kellan: The biggest roadblock that I see is universal and it is fear in some form. So my own story, in my own life, I struggled. A bit of difficult growing up, we had enough to eat and that sort of thing, but I was physically abused and created the feeling all the time of not being good enough. No matter what you did, you weren't good enough. For me, that was the driver for fear of stuff, but also overachieving which led me to owning a recording studio for 35 years and being the C-level exec and all of the stuff I said. But if the same time, even underneath that, I had this fear. So when I talk to people, they're afraid and they're afraid because they think they don't know what to do, or they think that they'll completely fail and look stupid, or they'll fail and waste all their money and then die under a bridge. So fear in some form almost always is driving procrastination or sort of living with your head in the sand and not being willing to invest in yourself and your business and really do the things that it would take to grow powerfully. I would say the number one barrier is fear in one of those manifestations I described. Brian: Like most things, we don't know what we don't know. How does somebody come to the realization that they could be achieving more and then find somebody like you? I mean what points do they have to get to to be able to say, “I need help.” Kellan: Well, that's a really, really good question and you said the key phrases, “You don't know what you don't know.” The first and most important realization is that, “I don't know what I don't know.” Because the big barrier is thinking A, either, “I know it all,” or B, “I know most of it and I could figure out the rest. And the real reality is no, you don't. If you did, you'd be further than you are and you'd actually be where you want to be achieving those dreams. So the key number one piece is simply realizing, “Hey, I could do better if I had some help. I could do more.” That's the first piece, it's just understanding and knowing that there's a better way and you can find it. Second is after you've discovered that and you're willing to admit, “Hey, I don't know this and I don't even know exactly what is better, but I see other people, other businesses, other people in their lives that they're doing what I want to do. And I want that.” When you realize, “I can't do it myself,” then the next thing is to actively intend to fix that and I use the phrase “hurting,” and “looking,” and “willing.” When a person gets to realize that they're hurting in some way – physically, financially, emotionally, something – and it hurts enough to be looking, “All right, I'm actually going to look for something to fix this growth problem, fix this issue and I'm willing to do whatever it takes.” So hurting, looking, willing are the three characteristics that someone needs to have to not only find a good coach, but be willing to say invest and to take action as the coaching moves along. Brian: Yes and I think the key thing that you said was “investment” because I think what a lot of people don't understand about coaching or working with someone is that a lot of times the outcomes far outweigh the expenses, especially when you start to see a new level of success. Do you have any stories of someone that you could share without using names of where that has happened so people can kind of get a sense of what it does? Kellan: You bet and you've used a couple of keywords, “expense” and “investment.” When you look at something as an expense, it's because you don't believe it will work. If you don't think it will work for you, then it is a waste of money and it is an expense. It is money that you flushed down the toilet or you made into a paper airplane and flew out the window as you drove down the interstate. You can do that and that is truly an expense and not one of value. If on the other hand you find and you choose to execute, you find a good coach and you execute, then it becomes and investment that you get a return on and you get two, three, four, five, 10 times your money back. A story that I have that's impressive, I guess, an impressive story is in one year, I took one business. By overcoming the fear of action, by strategizing with that person's specific goals they wanted to achieve, by helping them create an internet presence so they could get the attention of their ideal customers and then by ruthless execution holding them accountable, we increase their income in one year 40 times. Brian: Wow! 40 times? Kellan: 40 times. 40 times as much as they were making when we started when we did it in one year. But this was someone who was willing to execute and that said basically, “Just tell me what to do and I'm going to go do it. I'm not going to go argue with you, we're going to go do it. If we try this and it doesn't work, I'm not going to say, “You suck, it didn't work.” It didn't work. Okay, what else should we do? Do this, do this, do this.” The way I describe that, one method of thinking is ready, aim, fire. Only with things changing like they do, it's ready-aim, aim, aim, aim, aim, aim and you never really fire. The real answer is, ready-fire-steer. I love the way that that feels because that's what you have to do. Brian: I love that, too. I've heard ready-fire-aim, but ready-fire-steer is a great take of that. I love it. So Kellan, I guess I want to wrap my arms around the whole concept of how does somebody grow a business by 40%? What kind of things are in a system like that, that actually get customers to notice somebody and actually get that kind of result? So, number one is what do you do? State it powerfully in a very few words and succinctly. Number two is who is it that you serve? “I don't serve just homeowners, I serve people that have pools or spas.” That would be clear like I had in my case because I coach businesses. I serve businesses and I don't say it that way, “I serve businesses that are aching to grow and willing to act because if they're not aching to grow and willing to do something about it, then they're not a good fit for my program because we do a lot of stuff.” So what do you do and who do you serve? The third piece is the one where the real struggle happens and that is how do you move a needle? How do you make them advance? So when people ask me about that for my stuff, I say, “I help you create more income in your business.” That's the needle we're looking at or the other needle is spend less time if you're working 80 or 90 hours a week and you're tired of that and you want to see your kids and stuff. Again, if you're a bricks and mortar person, and I picked on pools for some reason, I got a friend that cleans pools. If I clean pools, okay, “I clean pools and spas and I serve pool owners that have those needs and I do it better than anyone else and one of my most valuable propositions is I make that when I go on vacation or on for a long time, they never have to think about their pool, their spa and anything even if there's a storm, even if there's leaves, even if any of those things happen, it's handled. That's their experience with me that they can relax about their pool and their spa, that it will be handled in a perfect beautiful way and be clear when they get back and there's no worry.” That's the third piece. The fourth piece is where do you find your avatar or your ideal customer? Where do you find that person? Well, it depends on your niche, depends on your business, depends on who your customers are as to where you find them, but figuring out where that is of course, as you know Brian, directs your marketing and everything that you do; and the fifth piece is be really clear about the packaging, and promotion, and sales process. So, do you engage them with a consult of clothes like I do in coaching? Do you engage them and sell to them because they walk in the door? Do you have outreach flyers? How do you advertise? What is the package and be really clear about that – again that's something people ignore and they just assume that away and being intentional and able to articulate that is critical. Those five things are the five business questions that any business has to answer so that we can move their needle quickly and that's the first thing that we get done when we start working. Brian: Great points and I love the system, and I love the questions and I agree with you 110%. So let's talk a little bit about common mistakes and I'm sure you've seen this. We all have those customers. Man, we just love working with them and then we start off with some and they just don't get it. Can you tell me any horror stories that you've had with people that just could not get through the process to see where their needle was going to move the right way? Kellan: Totally. I had a coaching client who wanted to sign up. I knew based on their experience, I needed them for at least six months and I would prefer to have them for a year, so we ended up negotiating a deal for a year, but all through that process, he kept telling me, “Well, I have had lots of coaches before and they tell me I'm not very coachable. I don't know, but okay.” It turned out that he was intentionally creating a self-fulfilling prophecy. He was not coachable. Week after week, it would be, “You know, I haven't really done that. No, I didn't have time. No, I got stuck on this.” Time-wise not stuck in a way that it just didn't do stuff. So we ended the arrangement three months into it because it was clear that it wasn't going to do it. Listening out here right now, coaching is the most valuable single investment you can make on one condition – and that is you are willing and able to execute what you understand and learn from your coach because you're going to be given an outside voice and outside view looking at things you can't see and don't know that will give you the best advice who's dedicated to your success in your corner, wanting your success at least as bad as you do, and if you're willing and able to implement, it would be the fastest way you grow. On the other hand, if you're not willing to do that, it will be a waste of money and a frustration for you. The key to that magic lies in your hand. Brian: Yes, and a part of it, too, is if people are not willing to understand their own roadblocks and not take responsibility for them, they're never going to get them through that and that's so, so true. People are not willing to execute, they're never going to change. It's just that simple. Right? And what do we call that? It's like hitting your head against the brick wall and the definition of insanity is doing the same thing and expecting different results. Right? Kellan: Of course. There's another story I have that's interesting about that in terms of understanding the road blocks. I sort of boiled that all down to just being willing to execute. But most of the time, in fact I would say nearly all the time, we have to dig into that because if people are not doing stuff and they feel like, “Well, I want to grow this business and I don't understand why I'm not.” That actually may be true. I have one client, we have to dig into understanding what the negative attitude came from and it turned out this person had a particular issue with money. They didn't believe they were worth a money and so when things look successful, it would frighten them and they would pull back away from it. So the issue became not about what to do, because what to do is really obvious. What it became is what do you need to do right now to change the story about success and money so that you feel okay. That actually took quite a bit of work because we had to dig into where the story came from about this and it turned out back in the past about different things, childhood this and that, relationship with parents, some stories that just got embedded in them that were driving their current outcome that they weren't even really aware of the level, but they knew that they were uncomfortable and you're able to explore those feelings. But here is the key to that – even in doing that, that was a very uncomfortable set of discussions to start with because you're digging around in things that are your beliefs and that you sort of hold at your core and you have to be willing to challenge those and explore the question, “What if this isn't true? What if it was never true, or what if it's just not true now? What does that mean I could do or want to do now that I learned that that thing that I've held on to is just not true?” Again, willingness to go deep if necessary and explore the reasons you're not doing stuff is sometimes the real key that unlocks the first domino to get it rolling. Brian: Yes. I've seen that roadblock with a lot of different people. One of the best ways I've ever heard it explained and it was through a friend, he wasn't a coach, he just walked up and held up a dollar bill and he said, “What is this?” I said, “Well, it's money.” He says, “No, it's not. It's a certificate of appreciation. The more the people appreciate you, the more they will give you this.” Kellan: That's fabulous. There's lots of ways to describe money and a certificate of appreciation is good. I call it an “energetic storage mechanism” or an “agreement.” We all create energy and the sun is the source of all energy, it causes things to grow, we harvest them, we take that and we use an exchange medium That's just an agreement. Any more is just electrons on a debit card. We don't even carry cash practically. Brian: Awesome stuff. Kellan, you have a way of helping people kind of see if this is going to be right for them. How do you do that? Kellan: Well, my normal way is to give people a 30-minute chance to visit with me, a consultation, or a strategy session, or a visioning session, and the purpose of that visioning session is really two things: one, do they know what they want or can we clarify exactly what they want to get that clear and to create a plan to do that. So get clear about some future goals, say 90 or 180 days out and a plan. What do you need to make that happen? The second part is to assess whether or not they'd like me to help them make that plan happen through ongoing input, accountability, a place to fail safely, get moving again and get up quickly, those sorts of things – the things that I do as a coach. So I offer a 30-minute strategy session and that's for anyone who thinks that they're serious about moving their life or their business forward by leaps and bounds because we don't work in increments, we work in quantum shift. Brian: Love it. So if people wanted to get a hold of you what's the best way for them to do that? Kellan: The best way to do that is either on my Facebook profile which is my name /Kellanfluckiger, or through an email which is Coachkellanfluckiger@gmail.com. I have a website I can give you which is Speedtoprofitmarketing.com and Speedtoprofitmarketing.com/event because I hold events, too, but email or Facebook is probably the fastest and easiest way to get a hold of me. Brian: Awesome. Do me a favor, for those listening on the podcast, only spell “Fluckiger.” Kellan: Yes, I'll spell it all, Kellanfluckiger@gmail.com. Brian: I always remember, Kellan, because you're jellin' like Magellan, baby. Kellan: Absolutely. Brian: This has been awesome, man. I really appreciate you, and your time, and your advice, and I know my audience is going to get a lot out of it. Man, thanks for joining us today. Kellan: Hey, thanks for having me on your show and as always, eat more bacon. Brian: Amen, brother. » Close View More - Click Here