Episode 65 – Create Impact with Ken McArthur

Ken dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

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Ken McArthur, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone.

Selected by Fast Company as one of the 20 Most Influential People Online, Ken’s powerful call to action, “The Impact Manifesto: You Make A Difference Whether You Want To Or Not” was selected for publication by Seth Godin’s brainchild “Change This” which places his manifesto in the company of manifestos written by Seth Godin, Hugh MacLeod, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble.

“The Impact Manifesto” is currently being produced as a short film that will benefit over 100 non-profit organizations by raising funds and awareness for their programs.

Ken is also the producer of a new feature film, “The Impact Factor Movie” which challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.

Podcast Transcription

Brian Basilico: Alright, guys. I am super pumped to have today's guest, Ken McArthur. The man is a myth and a legend, and he's known by so many people out in the internet marketing and just general marketing world. Ken, how are you doing today?

Ken McArthur: I'm fantastic. So great to be with you, Brian.

Brian: Man, this is great. I'm so glad to have you here.

So, normally I like to start off by getting people to know who you are and your back story. We had a great time talking at NAMS that we're kindred spirits about running, recording, the studios and stuffs like that. How did you go from being a musician in Nashville to the things that you're doing now?

Ken: Well, it's kind of interesting. I'm looking at a poster that's up on the board and it has this trail with a VW bug on it. It goes from stop fleas, to cat food, to a policeman, to the internet, to a dad, to a whole slew of different things. That's little segments of my life. Everybody has the fabric that makes up their lives and it's caused by the interactions that we have with people. I've just been a really curious person for a long, long time. I started learning about impact as a teenager and how we can all make a difference and I've explored all the different aspects of that. So I've been in the computer field and came from a tech side, I've been in the recording business and I was a policeman, I was a pet store owner at age 20 something. So I've done it all.

Brian: Wow.

Ken: But what really grounds it is just the tremendous impact that we have as people.

Brian: It's amazing. It's kind of like the butterfly effect. I'm sure you know what that is where the butterfly flaps its wings and the next thing you know, the whole world changes, right?

Ken: Yes, well, it's math. It's really math. I was having a group of Facebook friends who are math wizards, figure out a calculation for if you impacted just over the course of the next 30 days and then that person went out and impacted another person or even if you add of those 30 people that you impacted, you got two people to go out and do the same thing over the next 30 days. Do you realize that you could actually touch almost every single person on the face of the earth within a very, very short period of time if you could get that keep going? Those are the kinds of numbers that you're talking about and people don't realize that because they don't measure it. It would be really great to think that we could do nothing.

Wouldn't that be a wonderful life if you really didn't matter? Think about that for a second, Brian. If you really didn't matter, if your existence didn't matter, you could go out, you could kick the dog if you wanted, it wouldn't matter. You could insult somebody all day long because it wouldn't matter. You could eat all the food you wanted because it wouldn't matter. You know, you don't matter.

Brian: Right. It sounds like the movie, “It's a Wonderful Life” where if you didn't exist, the whole world would change. I mean, that's exactly it.

So, Ken, define for my audience, when you say impact, what do you mean? What is it?

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Ken: I guess, it's really the things that caused life to change because I'm not about dispensing more knowledge. I love knowledge. If I could be a professional student, I'd probably would and that's probably a big part of what I do. I read as much as I possibly can. I study. We've got the power of the internet now to learn all kinds of things. But my life isn't about dispensing more knowledge because we have more knowledge that we can possibly handle.

I've had multiple sites in the top 3,000 sites on the internet and people ask me all the time, “Well, how do I get traffic to my website?” That's a good question, but that's the easy question because people already know a 101 different ways that they can get traffic to their website even if they're just starting out. If they don't, they can go to my blog at Kenmcarthur.com and they can do a search for “traffic” and they'll find an article that lists a 101 ways that you can do that. But that's just knowledge, you know. That's just stuff that's easy because we know that stuff.

Think about it for just a second, Brian, if you're thinking, “How many ways can I get traffic to my website?” You might think, “Well, I could do a podcast,” or “I could speak on the stage,” or “I could write an article and put it on somebody else's blog,” or “I could publish a book,” or “I could go on radio,” “I could go on television,” “I could advertise,” and the list goes on and on and on, doesn't it? But the real joy of life is in transformation. How do we get somebody to go from where they're at to a better place? How do we have somebody's life actually transform into something else better? And what is better? For every person it's a different kind of a thing.

Brian: Yes, that totally makes sense.

So, how do we take this? Because this podcast is really for marketers, small business people, and stuff like that. How do we take impact and turn that into something that's going to help us propel ourselves without being being selfish?

Ken: Well, I mean, I don't think there's any conflict at all between being selfish and doing good in the world. I think that we need to be selfish. I think that we need to be able to meet our core needs. Not that we don't need to think about other people but like the classic illustration of the emergency in the airplane where you're supposed to put your mask on first, you've got to take care of yourself first because if you aren't able to take care of your immediate needs, if you can't feed yourself, if you can't clothe yourself, if you can't have what I call a decent living – and I mean decent in every sense of the word where you're proud about what you do, and you don't have to worry each month whether or not you're going to be able to pay the bills, or if you're going to be able to support the people that you love – I think that's a crucial factor of being able to impact the world.

It doesn't matter whether you're a nonprofit organization, or you have a great cause, or you're just out there trying to do good on one person at a time, you've got to have a financial basis to do that. So, what we do when we simplify our message and we apply some of the key technologies that we have in the leverage points that we have is we make our message simple enough and easy enough for other people to spread because if you want to get out to millions of people instead of thousands, you have to realize first of all that number one, you aren't going to be the person to spread it. That means somebody else actually has to spread that message and that somebody else has to be able to understand it, they have to be able to feel it, and they have to be able to remember it, and they have to be able to repeat it in a way that somebody else gets it and then you have to motivate them in some fashion to actually spread that message.

That's what we do whether it's worth an idea, or it's a product, or service that we sell. What we try and do when I start working with people is a couple of things. Number one, I ask some two simple questions. The first question is, “What do you like to do when you get up in the morning?” Because if you are getting up every morning and you're miserable, that's not the kind of result that you want. I've known a lot of millionaires that get up everyday and are just frustrated with the fact that they feel these possessions that they have dragging them down every single day. It's an obligation, it's a responsibility, it's a horrible weight around their neck.

Brian: And what was the second question that you ask them?

Ken: The second question is, “When you get to the end of your life, what will make you feel like you lived, you loved and you made a difference?” So everybody has something that they really want to do that they just love to do if they could get up everyday and do that, but then comes the other thing, are we significant in life? Does our living actually make a difference in any fashion? Do we matter? Because I think we as human beings are built that we want to be significant, that we want our time on earth to mean something to somebody.

Here's the good part. The good part is you're going to have an impact whether you want to or not. The good part is that the biggest impact that we can possibly have on a person is just in the small simple things. You know, I did an event in Philadelphia, we brought together about a 150 people. About a faculty of about 30 people and taught people how to spread their message. We picked a project that was a project based on Deremiah's life. Deremiah actually lived on the south side of Chicago as a teenager and he almost committed suicide, but some people got him through it. As a young man, he went back to the south side of Chicago when he helped kids that were at risk. So, we kind of adapted Deremiah and his project.

We divided up into teams, we got a group of people that were video experts, people that were radio and television, people that were interested in social media, people that were interested in speaking, people who were interested in working with corporations. We divided up into teams and put together a plan to get a simple message of hope out to people who were teenagers in particular that were at risk for suicide. Over the course of the next 30 days we actually put that plan into action and got it out to over 30 million people in 30 days. That's the power of being able to work together and the power of collaboration, and what we can do by leveraging everything that we know about the power of the internet.

Brian: Amen, brother.

So it sounds to me like you have the impact as the vision but the social proof and the social sharing and basically creating a tribe is the methodology that makes the impact so much bigger, is that correct?

Ken: Well, I think that it is all about people if you're going to try to impact millions of people, to just going to try and reach people with a message that goes out to millions of people, then you have to make that message clear so I spend a lot of time on the messaging. And the other things that I really, really work on are the focus, what do you do and what do you not do? Because there's only so many hours in the day when I work with people individually, “What I'm talking to them about is what's the core focus that you need to do? What's the one thing that's going to make everything else so much easier in your project? What is the one thing that's going to be the most leverageable way that you can take this out to a large group?” The messaging part has to do with, “How do you make it simple? How do you make it repeatable? And how do you make it memorable?” Because if we don't have those kinds of elements then we really don't have a message to begin with that other people are going to spread and the only way we're going to reach a mass audience is to have a simple message.

So the combination with that and all of the things that I've learned over the years about viral technologies, and how we get those ideas to spread, and how power law curves, and how things like viral co-efficience and things like that which are all a bunch of Math terms that really mean that if we can get more people to spread our message in an exponential way, we can make it happen faster, and we can make it happen more efficiently, and we can cut through the noise and clutter because let's face it, it's a noisy world out there.

Brian: So let's talk about the movie. Where did you get the idea to start working on a movie about impact?

Ken: Well, you know, it all comes from the things that have happened at my life events because at my live events I did a series jvAlert which brought together some of the top marketers in the world to put together joint ventures, and to network with some top marketers and to teach them about the latest technologies. I did that series of events over the course of a decade or more. In that experience what I saw was people's lives changing every single day.

I saw a young man who was trying to support several special needs kids. He was a dairy farmer and he got laid off from his job, went to work in a baby food factory and then they were going to lay him off from that job. He just wasn't making ends meet and then I saw him go through and build a business that actually created $140,000 over a 30-day period of time which was more money than they have made in the last three years probably. That kind of life changing impact – now he's doing this and teaching other people years later and he's been doing this all along. I saw people like Sterling Valentine who I mentored to create his very first information product and he made $100,000 in 30 days or 32 days, I should say.

Those kinds of changes are something that's pretty incredible in a person's life. He was going up and down the river as a DJ on a riverboat and just barely getting by and he couldn't finish a project. When you see those kind of life transformations and people are able to do exactly what they want to do then it shows you about impact. It shows how we can be moved and then think about how if we leveraged it instead of just doing it accidentally as we do everyday. If we leveraged that impact to make it faster, to make it take off in a power law curve kind of way, that famous hockey stick curve that startups talk about so much where they get critical mass and all of a sudden, the response was off the charts.

Well, that's just simple math of how you structure your message, and how you get started early, and how you leverage and cycle it as rapidly as possible in a way that just causes things to take off like lightning. That's a kind of dream you can build. That ‘s the kind of impact you can have if you start, and you're smart about it, and you do a few simple things that will make that huge difference. The difference between 32 degrees Fahrenheit and 33 degrees Fahrenheit is a lot, right? In terms of the impact to that.

Brian: Absolutely. During those conversations, you've got two people that you say that went from $0 to $100,000 in a month plus. What are some of the things that changed their lives? What were some of the things that they learned that got them from a point of not knowing anything to getting to that level?

Ken: Well, I think a lot of that is just being with the people that are doing things. I think we learned best by being with other people. I sat in the basement by myself when I started out the latest iteration of my business, and I put websites in the top 3,000 sites on the internet and didn't talked to anybody. I was basically sitting alone at my basement. So you can do things on your own but when you get out of that basement that's where the real impact starts because when we're together, there's that kind of a magic that just makes things grow so rapidly. We see what's going on right now in the business. Things changed all the time.

We have insights from other people and perspectives from other people that we wouldn't have on our own because we're locked in our own ways of thinking because we're sitting there thinking that, “This world that I'm sitting in right now whether it's founded by the four walls of this room, or the city limits of the city that I'm in, or the state, or the country but that's all there is to life.” The truth is if you get out among the people and you spend time with those people and I actually see that there's so much more – I get a window seat on an airplane when I fly to one of my events and I do that because I can look down and I can see all the ants scurrying around. And I think every single one of those people has an opportunity for impact and it just amazes me that I haven't touched the fraction of the people that I can possibly touch and yet, I have been able to have some unstoppable impact. If I dropped dead today, I couldn't stop the impact that I had on the world and the people around me if I wanted to.

So I think, when you're asking, what's the secret of this? I think the secret is you go and you get help from people who are actually doing this stuff. You find mentors, and you find colleagues, and you find peers that will help you see the insights and are able to see yourself even better than you are in a lot of cases. I still remember there was a little trick glitch that kind of came through the system. It was a guy had an idea of taking a webpage and selling it off one pixel at a time. He figured out he could have a million pixels on there and he could make a million dollars on this webpage by selling them off. He did that and he made a million dollars. That was pretty cool and then a bunch of other people tried it and they couldn't do it because it had been done, right? But five years later somebody came back, did exactly the same thing and made another million dollars.

Brian: Wow.

Ken: So, I remember when the UK was first really taking off from internet marketing kinds of things, it was exactly one year behind the Unites States. You could actually do exactly what they did in the United States one year before and have tremendous results. Well, you don't get those insights unless you're hanging out with people that have been through it before, that have actually done the kinds of things that you want to do. I think you're finding really, really quality people and that's what we've had the big, big advantage of them. All of the events I've put on, that we have amazing people with amazing hearts that are there that want to help you, that really want to make a difference in the lives of other people. And people come there expecting marketers to be somebody that's just out to make a buck but they find some of the warmest most caring people in the world in those rooms. When we do things together, we can do so much more than we can apart.

Sterling Valentine couldn't have made his $100,000 if he didn't have a couple of things. The first thing was he had an advantage. He was working with me one-on-one mentoring him through the process and I was able to bring all of the connections and network that I have to bear to help him through that process. It's not fair, everybody doesn't have those connections. Right? But here's how you get those connections, you go out to an event like The Impact Event and you meet those people that are doing things and they get to know you one-on-one, and they want to help you, they want to be supportive of you. You make real relationships that can impact your business and your bottom line for generations to come.

I always used to say at my events, “If you can get a cup of coffee, you can do a joint venture,” because I know there were lots of times I was sitting around just dying for a cup of coffee and somebody would come up to me and say, “Hey, Ken, I got this cup of coffee for you.” You think I remember that person? You know it's easy to stand out among a group of top-level marketers if you are thinking about that other person first if you're actually going out there and you're looking to contribute something is opposed to just take. Think about the people you want to hang around with, the people you want to be with. It's not the people that say, “Give me, give me, give me.” It's those people that are there, that are saying, “What can I do for you to help you?”

Sterling Valentine, when he came to my very first event was a young kid. He didn't have any product, he didn't have any list, he didn't have any joint venture partners. He sat, just a beat up laptop and a dream. But Sterling went around to every single person that came to that event and he asked them, he said, “How can what I'm doing help you?” And he asked them about what they wanted to achieve and what they were looking for, and he didn't have much to offer them. But by the end of that event, everybody was standing around Sterling wanting to be with Sterling because Sterling knew everybody in the room and he knew exactly where you could get what you needed from who you needed it from. He could connect people and he could make a difference.

Then, fast forward about 60 days later he gets up on stage and says in a public way, “I'm going to make $100,000 in 90 days” and everybody in the room wanted to support him, they wanted to make him do it because he had the courage of his convictions. He got up in front of the room and he said he was going to do it. It wasn't easy. It was a good thing he made that public declaration because if he hadn't made that public declaration, I'm sure he would have quit along the way because nobody says this stuff is easy. It's not easy. He worked really, really hard and many times he felt like he wanted to quit.

He was diagnosed and on medication for ADHD and it was difficult for him to concentrate for long periods of time on this project. But because he gotten up in front of a room and because he had somebody to help him through the process – we talked on the phone everyday – and because he have that kind of a support system, he was able to go out there for the next 30 days and make that happen. When he did that – actually, he was a miserable failure, let me back up because I don't want to over-inflate this. I told him at the end of his speech, I said, “There's only two ways you can mess this up.” That's because I believe that there are three things that you have to do how to make money.

The three things are: you have to have a product or service to sell, you have to have an audience to sell it to, and you have to actually be able to convert it. Meaning that you have to get someone to part with their hard-earned money to be able to give you money for the product or service that you have. If you don't have all three, you won't make any money. Anyone of them is missing, you don't make any money. But if you have all three, you will make money guaranteed. So I told Sterling at the end of that session, when he got up and said, “I'm going to make $100,000 in 30 days,” I said, “There's only two ways you can mess this up because you have these people behind you and they want to help you in this quest. The first way that you can mess it up is that you don't have your product. If you don't complete your product, you aren't going to be able to make it. The second thing is you're going to have your sales page up because if you don't convert any sales, you aren't going to be able to make it either.”

We have a big sendoff for Sterling, we were supposed to unveil the sales page and he said, “It's not quite ready yet.” We're scheduled to go live at noon the next day and I drove down in the early morning to his apartment and he still didn't have the sales page up and five minutes afterwards, after the launch time I was still cramming in the final terms and conditions into a sales page to get it up and going. It took Sterling 32 days to make his over $100,000, so he was a miserable failure but he ended up doing it for the next decades or so. He's been doing this and he's still doing it to this very day, being able to earn a living off of the things that he was able to put together. He served countless people over this time.

So that's an impact. That's a tangible impact. He was telling me just the other day, he said he sold over a million dollars worth of products so far. You think about those kind of examples and you think that's important. But here's what was even more impactful because he made that $100,000, he was actually able to go in and get some brain scans because his medication wasn't working very well and he wanted to do some test but he'd never been able to afford them. He was able to go and get those tests and they found out that it wasn't just ADHD that was causing the problem and the medication really was kind of screwing him up because he had as a child fallen and he had brain damage.

He had brain damage in two crucial areas of his brain. First part is the part that allows you to maintain your attention and in the second part was the part that allows you to determine what's important in life, what's crucial – is it more important to pickup the dog door or get out of the way of the car? So that's pretty significant areas of your brain to be impacted. But he was able to, as a result of having the success to be able to go out and to actually be able to have his treatment changed and to be able to function on such a much better level. Just think about that from the impact of a person's life, as you're going through life, you want to make sure to the degree that's possible that you're running on all cylinders and having a success like this can make those kind of things happen.

Brian: Yes, and some of the things that you were talking about really come back to the core of what I believe is and the title of my book is about relationship marketing in the social media world. It's all about the relationships that you build and the way you leverage these relationships, but it does start out with “What can I do for you?” because everybody has been in that room with the guy that's walking around passing us business cards saying, “Buy from me, buy from me, buy from me,” and of course nobody buys from him up. But it's the ones that's walking and say, “How can I help you?” That are the most impactful people in that room.

Ken: Yes. As Sterling went around to get joint venture partners for his project, he used a question that I've never forgot and that question was, “How can what I'm doing help you achieve your goals?” He was talking people that were some of the top marketers in the world, and you know these are brilliant people. If you're asking them, how can my project, for instance I'm working on The Impact Factor movie right now, so, how can my Impact Factor movie help you to achieve your goals, Brian? That's the kind of question that we want to ask because everybody is focused on the things that they think that they should be doing and the things that their purpose calls them to do. Whatever they feel empowered to do to impact the world. It's a tremendous thing if we can help them to do that.

Who's better qualified? Right? It's not like I can come in to you and say, “Brian, I know that this Impact Factor movie can help you with this, that and the other thing” because I don't know your business as well as you do. I don't know the relationships you have, I don't know the needs that you have to meet, I don't know your audience all that well. But you do. I told Sterling just another key factor, I said, “Your customer is not your customer,” meaning, the people that buy your package which seems kind of strange when you're just starting out. I said, “Sterling, you have no customers, you have no audience, you have no relationship with the people. Your customers are your potential joint venture partners, and you need to find out what it is that they want, and how you can serve their needs and how you can make their life better.”

I have what I called the Impact Action Plan, and the Impact Action Plan starts out with what I call your Impact Thesis. The Impact Thesis is all about your idea of how you can make something better because if you're not making something better, I think you ought to find something else to do. So I started with the core [inaudible], “Are you making something better? Can you make somebody have more income? Can you have an experience better? Can you have a software platform work better? Can you make a better toilet?” Whatever it is, you want to be able to make something better. Then, we don't really know. We can think up ideas and we can think this is the best thing since life spread but the truth is we don't know until we actually get out there and test it so that's why I call it an Impact Thesis because I believe that we all talk about the value of testing but we did it a lot more, we'd have a lot better results. So if you can actually go out there and test and find out if people want it.

I have what I call – when I talked about the viral loop, here's the way that you start a viral loop. First, you create something to make something better; then, you go out and find 10 people that want it. If you can't find 10 people that want it, then you should start over because if you're creating something that nobody wants, that's a bad position to be in.

Brian: Right.

Ken: But if you can get 10 people to want, can you get one person to buy it? Then, if you can get one person to buy it, can you get two people to tell somebody else about it? Because if you can, that's a viral loop and any number that you get over one for every person that you draw in is what you call the “viral coefficient,” the factor that actually enables you to go viral to get that power law curve of growth. For everybody that you bring into your funnel, you can get them to spread it to more than one person. Anything over one even if it's 1.1 people. That's what I call breaking the viral coefficient barrier. When you do that, you get exponential growth. That means that if you can keep that up and if you can cycle it fast enough, you keep doing it as rapidly as possible, you will get a growth curve that you will just not believe, it's called power law curves. And occurs in nature all over. It occurs in wind speeds, it occurs in distribution of wealth – all kinds of thing. It's almost like the 80/20 rule which basically says that the top percentage are going to get most of the business. When you have that kind of a power law affect curve and you kick-pass the viral coefficient by creating something more valuable, then you're going to get that kind of growth that we were talking about where suddenly, where you worry impacting thousands of people just by existing, walking around in the days, now, you're doing it proactively because you've honed your message, because you've actually got it down to where somebody can remember it and where they can repeat it.

Not only they can remember it and they can repeat it but they want to and they spread your message and maybe somebody can tell 10 people or maybe somebody can tell 1,000 people but all you need is 1.1 or 1.00001 and you'll actually reach the limits of your market within a very, very short period of time by using the power of that leverage.

Brian: Awesome. So can you give is us quick overview about what the Impact movie is? How long is it going to be? What's the core content of it? When's it going to be released? All that kind of stuff.

Ken: Boy, that was a really quick series of questions, there is probably no quick answer.

Brian: Okay.

Ken: Here's the thing. This is a huge project and it's a really, really exciting one. We're in production right now for the Impact Manifesto which is a short film that will precede the feature linked movie. Actually, there are a pair of movies that are going to be created – one's a feature movie and one is a documentary that goes behind it. It's a huge project. To kick it all off, we're currently filming and in production. As a matter of fact this Sunday, we're doing a big near-miss accident scene that will be filmed this Sunday on location. It's our second location shoot for a short film that we call the Impact Manifesto, and the Impact Manifesto really illustrates the fact. It's based on a manifesto that I did for a project that Seth Godin put together called Change This which publishes some of the top manifestos in the world, just world class thinkers. My little manifesto was selected for that.

So based on that, for that document publication, we're actually doing it. It's a random series of events that people would take for granted that have a huge impact and we're using the short film to raise funding and awareness for over 100 nonprofit organizations because the logical conclusion is if you really do make a difference in a huge way and even through the inconsequential things that we do everyday, you ought to do something positive. The logical place for you to go is some of these organizations and individuals that are just doing amazing work and being able to support those organizations.

So we'll have a whole distribution where they'll be able to use the short film in their events, and on radio and television spots, and things like that to draw people into their programs and build audience for the full feature link Impact Factor movie. I can't tell you too much except that we're telling a story of amazing transformation and how art, science and technology can really make things take off. We have some of the top marketing experts in the world, the top scientists in the world that will be participating in the documentary that goes behind this movie and we're doing a series of case studies to back it up because I have this funny feeling that if we're going to make a difference and if we're going to tell people that we can teach you to make a bigger difference, we ought to kind of prove that we can do that.

So I'm doing a series of workshops right not called the Impact Action Plan workshops where we bring people in for two days and help them to achieve maximum impact, and then we document that process as we go and we film it for the Impact Factor documentary that will be coming out with the feature film and highlight those case studies within that film. So that's all I'm going right now. We'll be going into a major funding platform starting in September, so we'll take the short film and the materials that we have will do some crowd-funding, and we're also doing some private investment, and we're also doing some foundation funds that will be able to give some grants that will propel this movie and I think make it just amazing. So I'm really excited about it.

Brian: Hey, Ken, if people wanted to get a hold of you and learn more about your impact movement, what's the best way for them to do that?

Ken: Well, you can get on my mailing list at Kenmcarthur.com and you can also learn more about the Impact Factor movie if you just go to Impactfactormovie.com and that will tell you about that. People, if you're interested in what I'm doing, I'm very accessible via email, you can just email me at ken@kenmcarthur.com. I'd love to get to know lots of you.

Brian: Awesome, Ken. Thank you so much for joining us today. This has been fabulous. Man, you have some great insights and great stories and I know my audience is going to get a lot out this. So, thanks.

Ken: Thank you so much for having me. I really appreciate it.

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