Platform Get Noticed In A Noisy World – Michael Hyatt
Michael Hyatt, former CEO Nelson Publishers, And a the top business blogger and podcaster. I love this book because he talks about the journey he went through to build his Twitter list to over 100,00 followers, but more importantly, how he built a system around websites, content marketing, and social media. He used this to grow a thriving internet business and build his sphere of influence.
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich – Tim Ferriss
The reality is that the 4-hour is a concept and not really attainable for most business people. Tim's secret is leveraging the power of building a team that can step in and does the work for you at much lower rates than you charge, so you can grow your income and provides great customer service. This is a bit different than a traditional business since Tim leverages virtual assistants all over the world to complete projects for clients. I have learned to leverage virtual assistants that save me up to 20-40 hours of work a month and has certainly helped me make more profits and work less.
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The E-Myth Revisited – Michael Gerber
In the E-Myth, Michael Gerber how we often can get in our own way of running a successful business. He talks about the differences between working on your business and working in your business. We often start out as Technicians, but the successful business also needs Managers and Entrepreneurs. Technicians do the work. Managers build and manage the projects necessary to grow a business. Entrepreneurs are the visionaries that dream and create the ideas that are the backbone of a successful business. Michael helps you identify what your current role is in your business, and how to get the help you need to take it to the next level.
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The Go-Giver, A Little Story About a Powerful Business Idea – Bob Burg & John David Mann
The Go-Giver is a business fable that tells the story of an ambitious young man named Joe is a salesman. Joe gets some advice from Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. The core of this story is about the five principles that Joe learns along the way from five different business people. The big takeaway from this book is how to build a valu proposition around what you sell and how to creat valus for your customers. If you want to learn more, check out my Baconpodcast Interview with Bob Burg about the priciples and the book! – https://baconpodcast.com/episode-217-learning-go-giver-bob-burg/
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Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant – W. Chan Kim & Renée Mauborgne
A red ocean is where all the sharks are feeding (your competition). The blue ocean is where there is little or no competition for food and has untapped new market spaces ripe for growth. This book is about creating niches for your business that allows for communicating with a specific and targeted marketing strategy around people who need and want what you are selling. They have a specific need that you can fill better than your competition. It's really about understanding your perfect customer or avatar and how to postition your products or services to better serve the needs of a targeted audience!
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Bonus
I would be remiss to not mention my books that I truly believe enhance and build upon the priciple I have learned for the above books!
It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World! – Brian Basilico
If you are looking for a “How-to” social networking book, then this is not for you. This is a “Why-to” book. If you have been overwhelmed and confused by all the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye-opening breath of fresh air.
You will learn why relationships, both new and nurtured ones, are golden for you and your business. This book will demystify using the internet and social media to successfully market your business. In this ever-changing world of instant gratification and measurable communications, you need to know the tools and methodologies that create real interaction and engagement.
It’s Not About You, It’s About Bacon, will help you get noticed, become memorable and top of mind, and grow your brand and business through tested and proven face-to-face and social networking techniques.
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The Bacon System! Sizzlin' Hot Recipes That Grow Your Business – Brian Basilico
STOP THROWING MONEY AT THE PROBLEM YOU NEED AN ONLINE MARKETING SYSTEM Businesses constantly struggle with using the internet to connect with new customers. They either try to learn how to do it themselves, or try to hire companies who offer paid for services that fall short on ROI. Online advertising can be effective, but does not offer any guarantees that you will make a profit (or even make you money back). Most try a little social media, maybe some pay-per-click advertising, but fail to see the desired results. What they are missing is a system that is proven to get you found, and noticed, and help you attract your perfect customers. THE BACON SYSTEM will you help understand the basics of how the internet can really work for you and help to grow your business. Most importantly, won’t have to throw more money at paid advertising. “This book is for you if you wish to identify and reach your perfect target market. It will help you to build a system, including a website that will work for you 24/7, and techniques to re-purpose your content in a way that will thrill your prospects. With Brian’s system in place, your audience will quickly realize how much they need you.”
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Honorable Mentions
The Trust Funnel – Brian G. Johnson – Click To Buy
Start With Why – Simon Sinek – Click To Buy
The 100/0 Principle – Al Ritter – Click To Buy
Purple Cow – Seth Godin – Click To Buy
Think & Grow Rich – Napoleon Hill – Click To Buy
Rich Dad, Poor Dad – Robert Kiyosaki – Click To Buy
Crush It – Gary Vaynerchuk – Click To Buy
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